Pricing
Usage-based, priced on monthly processed conversion events. Every tier includes every destination Toplu supports, no separate fee per network.
A conversion event is a completed purchase or other conversion you send to Toplu, not a page view, click, or other analytics hit, so it's a much smaller number than tools priced on total website traffic. As a rough guide: a store converting around 2% of visitors would see roughly 10,000 conversion events for every 500,000 total site events, not a fixed ratio, just a sense of scale.
For advertisers
Developer
Free
Up to 10,000 conversion events/mo
For small merchants and testing.
- All destinations
- Community support
Starter
$49/mo
Up to 100,000 conversion events/mo
For growing e-commerce merchants.
- All destinations
- Email support
Growth
$199-499/mo
500,000-2M conversion events/mo
For multi-destination advertisers.
- Multi-destination routing
- Automated schema mapping
- Error-retry queues
Enterprise
$1,000+/mo
Volume-based on conversion events, plus usage
For agencies and large-scale advertisers.
- Custom SLAs
- Dedicated infrastructure
- Direct retail media integrations
For networks and platforms
Receiving endpoint
Free
Self-serve, no sales process
For networks and platforms receiving conversion events instead of sending them.
- Validated ECAPI endpoint
- Event landing zone and export
- Webhook delivery
