Pricing

Usage-based, priced on monthly processed conversion events. Every tier includes every destination Toplu supports, no separate fee per network.

A conversion event is a completed purchase or other conversion you send to Toplu, not a page view, click, or other analytics hit, so it's a much smaller number than tools priced on total website traffic. As a rough guide: a store converting around 2% of visitors would see roughly 10,000 conversion events for every 500,000 total site events, not a fixed ratio, just a sense of scale.

For advertisers

Developer

Free

Up to 10,000 conversion events/mo

For small merchants and testing.

  • All destinations
  • Community support
Get in touch

Starter

$49/mo

Up to 100,000 conversion events/mo

For growing e-commerce merchants.

  • All destinations
  • Email support
Get in touch

Growth

$199-499/mo

500,000-2M conversion events/mo

For multi-destination advertisers.

  • Multi-destination routing
  • Automated schema mapping
  • Error-retry queues
Get in touch

Enterprise

$1,000+/mo

Volume-based on conversion events, plus usage

For agencies and large-scale advertisers.

  • Custom SLAs
  • Dedicated infrastructure
  • Direct retail media integrations
Get in touch

For networks and platforms

Receiving endpoint

Free

Self-serve, no sales process

For networks and platforms receiving conversion events instead of sending them.

  • Validated ECAPI endpoint
  • Event landing zone and export
  • Webhook delivery
Learn more