For networks and platforms
A working ECAPI endpoint, without building one.
Advertisers already want to send you conversion data server-to-server. Building somewhere to receive it takes engineering resources most networks don't have. Toplu gives you one, self-serve.
Your ad platform sees half the picture.
Koddi, Topsort, CitrusAd, and similar platforms are good at what they were built for: telling you what happened on your own site, a shopper saw a sponsored placement, clicked it, bought it, all inside your own walls. Based on their public documentation, none of them have a way to take in a sale that happens somewhere else entirely, on the advertiser's own website, in an unrelated store, days later. That's not a flaw, they were built around data you already own. It just means the other half of the picture, what an ad actually drove once the shopper left your site, has nowhere to land today. That's the door Toplu is.
The alternative today is a sales call.
LiveRamp's CAPI Hub is the closest thing to this that exists today, and its own pricing page offers no self-serve option, no plans, no numbers, just “Contact our team to explore the right plan for your goals.” That works for the DIRECTVs and Yahoos of the world. Toplu is built for the rest: a self-serve endpoint, no sales process required to get started.
How it works
Connect
Get a unique endpoint and API key in minutes. No engineering required on your side.
Validate
Toplu checks every incoming event against the ECAPI spec, so you only ever see clean, well-formed data.
Receive
Get notified the moment an event lands, via webhook, in your own systems, or just view and export it from your landing zone.
What this is, and what it isn't
What you get
A validated, standards-compliant endpoint for your advertisers to send events to, a real landing zone for that data (a raw event log, basic aggregation, export), and a webhook the moment an event lands if you want to react to it in your own systems.
What it isn't
Not an identity-matching or attribution product. Toplu validates and hands you clean data, it doesn't claim to match it to your own users better than a dedicated identity platform would. If that's what you need on top, this is the foundation to build it on, not a replacement for it.
Want the technical detail, webhook payloads, signature verification, retry behavior, before reaching out? Read the guide.
Who it's for
Not the platforms big enough to have built this already. Toplu is for the ones that aren't:
- A regional retailer’s media arm
- A cinema chain
- A restaurant chain’s loyalty or ads program
- A CTV platform or niche ad network without its own conversions API
Free to connect
Getting your endpoint running is free or near-free, self-serve, no sales process. See Pricing for details.