About us

Toplu ApS is a company based in Frederikssund, Denmark, building the conversion tracking layer for the long tail of ad platforms: the 200+ retail media networks and CTV platforms that don't have Meta or Google's engineering resources to build a bespoke integration with every advertiser. We're building on the IAB Tech Lab's ECAPI standard, so adopting it once means every network that speaks it connects automatically, today and as more of them adopt it.