One integration. Every ad platform that matters.
Meta and Google conversions are already solved. The other 200+ retail media networks and CTV platforms aren't, on either side of the wire. Toplu is the one place to send conversion events out, or receive them without building your own endpoint.
Cookies are going away. Server-to-server isn't optional anymore.
Safari and other browsers already block third-party cookies by default, and every ad platform has responded the same way: a server tells them directly when a conversion happens, instead of relying on a browser that might block the signal. That's a solved problem when there are three or four destinations. It stops being solved the moment you're one of the other 200+ retail media networks and CTV platforms, each side short-staffed for it: advertisers can't hand-build 200 pipes, and most of those networks haven't built anywhere to receive one.
A shared standard finally exists.
In 2026, the IAB Tech Lab finalized ECAPI, the first open, industry-wide standard for exactly this message, co-written by Meta, Google, Walmart and others. Google's own Data Manager API already speaks it directly. Meta, TikTok and most others still use their own formats today, so those still need a hand-built connector, the same work any integration platform already does. But for the long tail of 200+ smaller networks that never built a proprietary format of their own, on either side, ECAPI means building the connector once, and every new network that adopts it afterward just works.
For advertisers
How it works
Send
Your server sends one event to Toplu the moment a conversion happens, in the shared ECAPI format.
Normalize
Toplu validates the event and maps it to whatever each destination actually expects.
Deliver
Delivered to every destination you use: hand-built connectors for the big platforms, automatic for every network that speaks ECAPI.
Built for the long tail
Not a business advertising only on Meta, Google, TikTok, or Amazon, those are already well served, some of them for free. Toplu is for agencies and multi-channel advertisers juggling six, soon eleven, smaller and regional destinations, custom or offline events, the retail media networks and CTV platforms nobody wants to hand-build for one at a time.
For networks and platforms
A working endpoint, without building one
Building a conversions endpoint the way Meta or Google did takes engineering resources most networks don't have. A regional retailer's media arm, a cinema chain, a restaurant loyalty program: none of them have an IT department built for this the way an airline has for booking systems. Toplu gives you one anyway.
Connect
Get a unique endpoint and API key in minutes. No engineering required on your side.
Validate
Toplu checks every incoming event against the ECAPI spec, so you only ever see clean, well-formed data.
Receive
Get notified the moment an event lands, via webhook, or just view and export it from your own landing zone.
Let's talk
Whether you're sending conversions or need somewhere to receive them, tell us where you fit in and we'll show you how Toplu works for you.
Get in touch