Toplu is the verified, members-only channel where Türkiye's diaspora books. We put the private fares you already sell in front of a whole price-sensitive segment, with nothing leaking to public search.
0%
of international air travel is visiting friends & relatives
0M
international VFR departures a year
0M
Turkish diaspora across Western Europe
OAG · UN DESA
Today a VFR seat passes through a consolidator and a local shop, each needing a big markup to survive. A digital channel at scale runs on a thin one, so more of the fare comes back to you. The traveller pays the same.
Offline chain
Your B2B portal
With Toplu via NDC
Same fare to the traveller, more of it to you. Illustrative.
You could build a closed channel for your own fares yourselves. But you can't become the place a whole segment starts its trip.
An airline can only sell its own seats. The diaspora wants to compare every Turkish carrier in one place, and Toplu is where that trip starts.
The diaspora moves on trust and word of mouth, not airline ads, so paid campaigns are an expensive way to reach them. We're already inside those networks, so the demand reaches you without you paying to acquire it.
Built from inside the diaspora and marketed through its own networks, a cultural fit a mainstream brand can't easily copy.
A closed user group keeps the discount from leaking out.
If the discount were public
Discount leaks to everyone
Inside Toplu's closed channel
Full fare protected
And you stay in control: fares open only in the booking classes and on the flights you choose, so the discount never touches a seat you'd sell at full price.
Example member fare. Live prices stay inside the closed group.
Your published prices never reach public search, and only members who declare a family trip can book the closed fares.
01
The fares live behind a member login, so they never reach Google Flights, Skyscanner or any public search. Your published prices stay intact.
02
Members sign a binding declaration that the trip is to visit family, which makes eligibility a condition of membership. Misuse cancels the booking before ticketing and closes the account, so the discount never reaches someone it wasn't meant for.
The GDS era
One public price, the same for every traveller and every channel.
The NDC era
A live, contextual offer built for each request, channel and the customer it comes from.
We bring you a price-sensitive segment you don't reach today, on a channel that never touches your public fares. You choose where it opens.
Yusuf Kara · CEO & Founder